Industry Insider: Bridging the Gap Between Coffee Machine Consumers and Professionals
Last month, a Parisian café owner emailed me in frustration: “My customers love the ‘auto-brew’ feature on your machine—but they’re returning it because the coffee tastes ‘flat.’ They think ‘automatic’ equals ‘premium,’ but clearly, it doesn’t.” This wasn’t a machine flaw—it was a cognitive gap. Consumers often judge coffee machines by marketing buzzwords (“smart,” “one-touch”), […]
